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subject 경주엑스포, 세계육상대회 덕 봤다

올해로 6회째를 맞은 경주세계문화엑스포가 관중 동원에 있어 '2011 대구 국제육상선수권대회'의 덕을 톡톡히 본 것으로 나타났다.

경주엑스포 조직위는 6일 "세계육상대회가 열린 8월 27일부터 9월 4일까지 9일간 엑스포를 찾은 외국인은 모두 1만1천여명으로 하루 1천220여명이 방문했다"며 "이 중 육상대회에 참가한 선수와 임원, 관계자 등이 하루 200~300명에 달했다"고 밝혔다.

조직위는 올해 행사의 외국인 관람객 유치를 위해 행사 시기를 조절하는 등 적극적인 유치활동을 벌였다.

지금까지 9월에 엑스포 행사를 개최하던 것을 이번에는 대구 육상대회 기간에 맞춰 8월에 개막했고 세계육상선수권 주경기장인 대구스타디움에 홍보부스를 설치해 외국인관람객을 유치했다.

매일 스타디움과 엑스포 행사장을 오가는 셔틀버스를 운행해 관람객의 호응을 얻기도 했다.

8월 29일엔 중국 창춘(長春)에서 전세기를 타고 온 관광객 160여명이 경주엑스포와 대구 육상대회를 연계 관람했다.

일반 관광객 뿐 아니라 국제육상경기연맹(IAAF) 관계자와 가족, 국제올림픽위원회(IOC) 위원, 육상대회 선수단, 50개국 외신기자단 등 육상대회 주요 인사 400여명의 발길이 이어졌다.

조직위 도남탁 대외협력실장은 "두 국제행사를 동시에 즐기는 연계 프로그램이 성과를 거뒀다"며 "육상대회 입장권 소지자에게 엑스포 입장권을 20% 할인하는 등 연계 마케팅을 이어갈 계획"이라고 말했다.

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